An Ayurvedic-inspired line
Michelle Ranavat grew up in a suburg of Chicago. Her parents immigrated from India in the 70s and most of the Indian traditions in the family were centered around food. It was not until she had her two sons that she started to discover and get interested in Ayureda. The Indians have a 30 day post birth period where you follow these elaborate rituals (eating certain foods, not washing your hair,…) and she followed as many as she could, and really found them to work. She remembers thinking that if the postpartum rituals worked, she should try these beauty treatments. She started making her own skincare based off of these formulations and started to see her skin improve: and knew that she needed to make Ayurveda more accessible. The skincare collection of Ranavat was launched in 2017.
Ranavat is rooted in Ritual and tradition. The personal philosophy of Michelle in creating skincare is to focus on sourcing the best ingredients that have been used for thousands of years, but also processing them in a way that does not use chemicals or heat to create skincare that works. She personally feels like there is such a big focus on ingredients and being clean but that is only part of the picture. If you take carrots for example: you can get frozen, canned or fresh, and each of those will have a different nutritional content. It’s really the same in skincare: process matters and fresh ingredients are just going to deliver better results and a more elevated experience.