Re-eau

Re-eau was the vision of Bell, the founder, whose obsession with all things scented began when she was 11 years old, walking the steamy streets of Rio De Janeiro, the city of her birth. She was captivated by the fresh ready-to-wear scents of all the Brazilian women, who even on the hottest days, smelled like they just stepped out of a shower. Fresh, clean and flawless.

She discovered that their secret was to add a splash of “aqua de colonia” to compliment her existing fragrance and create her own bespoke scent as it was uniquely mixed with their lotions, haircare,…. Her obsession for fragrances began and never left her. With some cases of her aqua de colonias, she left Brazil to move to the US. Her new scent mixes conquered the places she has lived and frequented (NYC, Charleston, Miami) and now, in her new home in Dublin, Ireland.

After a 20-year marketing career in NYC working fragrance-based brands such as Jean Patou, Elizabeth Harden and The Laundress, Bell wanted to create a new sensorial experience. She launched Re-eau, a scent-care brand that honors the importance of fragrance in daily care with plant-derived ingredients and a sustainable focus.

Born of Brazilian roots and crafted in Portugal, the Re-eau products are vegan, cruelty-free and made without sulfates or parabens.