Welcome to So Natural Beauty, the eshop of Letizia and Sophie.

If you want to know our story, it’s here…

Hello everyone, I am Letizia, the founder of So Natural Beauty.

It all started a few years ago, during a trip to the United States. I had the opportunity to try a super effective natural deodorant that could not be found in Europe. What a pleasant discovery! I had been looking for a non-toxic and effective deodorant for a long time, so I was so happy.

As soon as I returned to Belgium, I wanted to try other products in order to discover new brands, new products and to broaden my discovery in the world of Green Beauty. And what a surprise: I discovered effective products, which smelled good (plants and not synthetic) and with elegant packaging. This experience made me want to offer these products here in Europe: therefore I decided to create my webshop. In April 2015 So Natural Beauty was born with a few beautiful brands.

During the first 5 years, I learned a lot: both in marketing and accounting, logistics, commercial exchange with customers and suppliers,… The shop then began to grow and take up space in my life. The self-employed job coupled with my life as a mom required a lot of sacrifices, willpower and time.

In 2020, I therefore asked my sister, Sophie, if she wanted to join me at So Natural Beauty and accompany me on this wonderful adventure! The response was enthusiastic and unequivocal.

Here we are now at 2 to try and select for you the best natural cosmetic products currently available on the market. There are so many products that it is not always easy to navigate and make the right choice. So we are happy to help you choose the products that suit you best.

Thank you for your visit and do not hesitate to contact us if you have any questions, comments or ideas for us.

See you soon,

Letizia & Sophie

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