Rare El’ements, based in Beverly Hills, California, proposes a beautiful collection of haircare products since 2008. Behind the brand, there is John Amato, former stylist and owner of Amato Hair Studio in Beverly Hills and Teri LaVerne, former model and salon partner with John.
Their goal was to revolutionize the mainstream hair care industry by creating innovative products that offered clean luxury, and the same performance salon professionals depend on. During their 22 years in the beauty industry they developed relationships with cutting edge labs, chemists, manufacturers, “fair trade” resources and top stylists. Their aim was to create a collection of real and quiet distinction, which gives lasting results and takes personal care products to a whole new level of excellence.
We work with only the finest natural ingredients and pure essential oils to provide therapeutic, healing benefits that affect mind, body, and soul. They feature not just one or two key ingredients, but have strategically grouped each active ingredient for their extraordinary ability to penetrate, rejuvenate and restore the hair’s structural integrity: pure botanicals, exotic rain forest butters, nourishing nut oils, and the energy giving aroma of essential fragrances.