PURIFY, clarifying face wash & mask: LINNÉ
PURIFY, clarifying face wash & mask
With clay & ceramides
PURIFY is a trusted solution for clearing acne, whiteheads, and blackheads. Rich in ceramides, it strengthens the skin’s lipid barrier, locking in moisture while defending against irritation and environmental stressors.
Unlike harsh cleansers, PURIFY deeply cleanses and balances oil without stripping, delivering both immediate clarity and lasting skin resilience.
Formulation story
PURIFY was created in 2015 to combat both hormonal acne and the mask-related whiteheads experienced by LINNÉ’s founder’s father, a surgeon who has worn PPE daily for over 40 years. Prolonged mask wear traps heat, oil, and bacteria, leading to congestion and breakouts: exactly what PURIFY was designed to address.
Whether triggered by hormones, environment, lifestyle, or genetics, PURIFY has become a trusted solution for clearing and preventing breakouts, whiteheads, and blackheads while actively supporting overall skin health.
BENEFITS
- Deeply cleanses without stripping Balances and nourishes for a healthy barrier
- Clears congestion and reduces breakouts
- Firms and tones for a youthful complexion
- Shields skin from environmental stressors
- Microbiome-friendly and pH-balanced
- Multi-functional: use as a face wash, mask or spot treatment for targeted care
KEY INGREDIENTS
Jojoba oil: supports the skin’s lipid barrier and regulates oil production
Green clay: purifies and neutralizes free radicals to prevent aging
Olive extract: protects, soothes and prevents bacterial growth
Cypress oil: enhances circulation tones sagging skin and reduces redness
Tea tree oil: clarifies pores, calms irritation and fights bacteria
Lime peel oil: tones ski tissue and helps manage acne and oily skin
Dead sea salt: rich in minerals, it hydrates, soothes and detoxifies

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HOW TO USE
Massage PURIFY onto your dry or damp skin, use warm water (and sea sponge if desired) to lather, rinse your face clean of makeup, dirt and other environmental pollutants.
May be used morning and night.
PURIFY may also be used as a weekly mask. Apply to dry skin, leave for 3-10 minutes before rinsing.
Works well as an overnight spot treatment for pesky blemishes.
INGREDIENTS
Aloe barbadensis (ALOE) raw juice*, montmorillonite (green CLAY)**, glycerin (from VEGETABLE oils), kaolinite (white CLAY)**, Maris sal (DEAD SEA SALT)**, Solanum tuberosum (POTATO) starch*, decyl glucoside (from COCONUT)***, Simmondsia chinensis (JOJOBA) seed oil*, Lactobacillus ferment, bentonite (CLAY)**, sodium lauroyl lactylate (from non-gmo CORN)***, Olea europaea (OLIVE) leaf extract, Cocos Nucifera (Coconut) fruit extract***, Lactobacillus, xanthan gum (from SUGAR BEET), Melaleuca alternifolia (TEA TREE) essential oil*, Citrus aurantifolia (LIME) essential oil*, Cupressus sempervirens (CYPRESS) leaf essential oil**, Cymbopogon martinii (PALMAROSA) essential oil*, geraniol^, limonene^, linalool^
*Organic
** Wild-harvested
***EcoCert
^Naturally Occurring in Essential Oils
FAQ
Where does PURIFY fit in my skincare routine?
PURIFY is the step I. in your routine, ensuring a clean, balanced foundation for everything that follows. Use it to cleanse away makeup, oil, and impurities while maintaining skin hydration and barrier health.
Can I use PURIFY morning and night?
If you like to wash your face morning and night, you may use PURIFY twice daily. If your sleeping environment is clean and you aren’t waking up with greasy skin, you may however find that switching to only once a day cleansing in the evening is all your skin needs.
Should I apply PURIFY on wet or dry skin?
PURIFY can be used on both wet and dry skin, depending on your desired effect. For cleansing: apply a nickel-sized amount with wet hands to a dry face, massaging to activate its full concentration. Then, using wet hands or the included sea sponge, lather and rinse. For masking: apply a thicker layer with dry hands on a dry face and let it sit for 3-10 minutes before rinsing for a deeper treatment.
How does PURIFY compare to oil cleansing?
PURIFY provides a deep yet non-stripping cleanse, unlike traditional foaming cleansers. Its polyglucose lactylate surfactant leaves moisture-attracting molecules on the skin, while ceramides strengthen the lipid barrier, preventing dryness and irritation. While oil cleansing with any of our oils or balms effectively dissolves oil and makeup, PURIFY offers added detoxification with mineral-rich clays, Dead Sea salt, and brightening botanicals. It’s safe for the eye area and removes most makeup. For those with very dry skin, it can be buffered with REPLENISH, NURTURE, or SMOOTH. For this luxurious experience, start with a LINN´E oil or balm, then layer with PURIFY for a complete reset.
Can PURIFY be used with tretinoin or retinol?
Indeed. There are no contraindications. PURIFY should not dry or strip skin. If your skin feels dry from heavy retinol use, you can buffer it by first applying REPLENISH or BALANCE oil before layering on PURIFY. As retinols can cause dryness and flakiness we recommend applying REFRESH and/or RENEW to increase hydration.
Can PURIFY be drying due to its clay content?
While bentonite clay is known for its powerful oil-absorbing properties, excessive use can be drying. PURIFY is carefully formulated with a minimal amount of bentonite, relying instead on soothing white and green kaolin clays, which are gentle and suitable for dry and sensitive skin. Additionally, French green clay, rich in ancient plant matter, provides deep nourishment while helping to refine and clarify the skin: ensuring a balanced, non-stripping cleanse.